Since childhood from school social science books to the marketing thesis we have been told that Consumer is always the king of the market. The market is working only because of consumers. Is it really true for today? Think of it for a while and reply to your own selves. The world has become digital and so people. The money has gone virtual and so the people. We are too much running after the virtual pleasures of purchasing that off late we have become oblivious of the hardships which one can face amidst this. I do not wish to go too far and would like to quote my own example here. Online shopping is really simple and convenient and I am a part of this ecommerce game since long. Recently I had purchase a mobile phone worth 15,900/- from snapdeal after getting to offer of an instant 10% over my axis debit card. When my payment was complete I came to know I was cheated and I did not get any discount. I though well this is not the end of the world and cancelled the payment which shou...